·
181 Quality Mobile Shops (QMS)
rolled out in first phase in 5 states to reach tier II/III cities and
strengthen supply network
·
QMS is on-road replica of Sahara Q
Shop’s brick-and-mortar stores; Model never attempted by any FMCG company in
the world
·
Complete automation from stock
management to billing to customer is USP
·
QMS expected to generate 10-12% of
Sahara Q Shop’s revenue over a period of time
·
Sahara Q Shop to have a network of
500 QMS and 10,000 exclusive retail outlets (Q Shop) across states by end of
2013-14
Lucknow, November
12, 2013: Sahara Q Shop, the FMCG and retail arm of Sahara India Pariwar
has launched another retail and distribution channel, Quality Mobile Shop
(QMS), to augment its pan India customer reach of existing 1057 exclusive
stores in 425 cities in 13 states. Through QMS, the company intends to expand
its footprint in tier II and tier III cities and remote rural areas, to reach
customers with its unadulterated quality consumer products.
The launch of Quality Mobile Shop (QMS) was marked by
flagging off of 109 QMS Vans by ‘Saharasri’ Subrata Roy Sahara, Managing Worker
and Chairman, Sahara India Pariwar. Sahara Q Shop will expand the network of
Quality Mobile Shop across India in a phased manner. In the first phase, today it
has rolled out total 181 QMS vans to cater to consumers in 5 states, namely
Delhi, Uttar Pradesh, Haryana, Rajasthan and Bihar. By end of the current
financial year, the company will have a network of 500 QMS vans.
QMS is the first of its kind retail model in FMCG
sector in the world and a strategic move to fulfilling Sahara Q Shop’s
commitment to cater to the daily needs of valued customers from areas which
otherwise have weak supply chain and non-availability of quality products. The
company has adopted complete automation of processes from stock management to
billing to customers. QMS provides distinct advantage over any other model, due
to its complete automation and mobility.
The specially designed Quality Mobile Shop vans will
provide the entire range of Sahara Q Shop’s unadulterated quality consumer
merchandise in categories of staples, processed food, homecare products,
personal care products, water and beverages, general merchandise, home
appliances and kitchenware to consumers. Each Quality Mobile Shop van will
travel on a well defined route map to provide the whole range of Sahara Q
Shop’s quality products to customers.
Sahara Q Shop quality products are currently
available to consumers through 1057 Sahara Q Shop Exclusive retail stores
spread across India, each catering to around 2000 households from the vicinity,
whereas QMS model will primarily operate in areas where Sahara Q Shop Exclusive
retail stores are not present or their viability is low. Sahara Q Shop has
plans to open more than 10,000 Sahara Q Shop Exclusive retail stores and 500
Quality Mobile Shops across India by the end of the current financial year. For
timely delivery and continuous availability of unadulterated quality consumer
products, a strong supply chain management system has also been put in place.
Sales persons have gone through rigorous training to be prepared to cater to
the customers in such a new retail format.
Speaking on
the occasion, ‘Saharasri’ Subrata Roy Sahara, Managing Worker & Chairman,
Sahara India Pariwar, said, “I have always believed that every esteemed
citizen of our great nation deserves the best quality living, be it where we
live, how we live or what we consume. With this vision, we had laid the
foundation of Sahara Q Shop, which has gained presence in 13 states with 1057
exclusive shops. We are growing rapidly and by 2015, we will have 30,000
exclusive shops. Quality Mobile Shop is a distribution model adopted to reach
out to tier II and tier III cities faster and compliment our present
operations.”
Mr. Romie
Dutt, Executive Director of Sahara Q Shop, said, “Sahara Q Shop’s long term
vision is to be one of the large FMCG companies in the country. Today, we have
1057 exclusive brand outlets in 425 cities in 13 states and are on our way to
expand further. QMS is an initiative that gives a fillip to our efforts to reach
tier II and tier III cities and towns.”
About Sahara Q Shop
FMCG and retail venture - Sahara Q Shop=Q=QUALITY=PURITY=OUR MISSION
Sahara India Pariwar, a major business conglomerate
of India, forayed into the Fast Moving Consumer Goods (FMCG) and quality
consumer merchandise retail sector with the launch of ‘Sahara Q Shop’ on 15th August
2012. Sahara Q Shop’ was set with the vision to provide 100% unadulterated,
quality consumer merchandise products to the citizens of India at the
right prices. Today our product basket
ranges in the categories like food (staples and processed food) non food
(personal care and home care), General Merchandise, Consumer Durables and
Lifestyle products spread across 378 unique products and 763 Stock Keeping Unit
(SKU).
In order to make Sahara Q Shop quality products
available to people from all walks of life with convenience, 40,000 + Sahara Q
Shop Exclusive retail stores are planned across length and breadth of the
country. Each of the stores will cater to around 2000 households from vicinity.
With the mission to curb the menace of prevalent
adulteration practices in the market, Sahara Q Shop is committed to the
guarantee of good health for you and your family.
It is Sahara ’s
commitment to ensure that every single product will under stringent
quality test before being rolled out in the market. All house hold items will
be available at fair market price.
We offer our esteemed customers
• Completely unadulterated best quality
• 100% right weight/quantity
• Fair price
• 100% disclosure policy