Lucknow, July 16, 2013: Sahara India Pariwar, a major business conglomerate and the prime
promoter & patron of sports in India, has created another milestone today
by announcing to become one of the prime franchisee of the ‘Indian Badminton League’
(IBL), which is to be started by Badminton Association of India (BAI). The Indian
Badminton League (IBL) will comprise of 6 teams which will play amongst each
other. This will have Indian as well as foreign players. Sahara India Pariwar,
will be the owner of the Lucknow franchise. Moreover, by taking up this
franchisee, Sahara India Pariwar intends to encourage young talents of this
great game of skill and energy, thereby giving them a platform to nurture their
skills under the supervision of talented sportsmen.
Speaking on the occasion, ‘Saharasri’
Subrata Roy Sahara, Managing Worker & Chairman, Sahara India Pariwar, said “We are proud to associate with this initiative of Badminton
Association of India. Indian Badminton League will boost the sports of
Badminton and will redraw the attention of people towards it. I am sure that sure
that the league will also help in identifying fresh talent and will give a
platform of international standard for grooming and competing, eventually
bringing laurels to our beloved nation.”
Shri Akhilesh Das,
president, Badminton Association of India, said, “I am grateful to ‘Saharasri’ and Sahara India Pariwar, for coming
forward in support of Badminton. The Group has always accorded priority to
various forms of sports and I hope this will encourage other corporates to come
forward in support of the game of Badminton.”
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