Sahara One’s second General Entertainment Channel “Firangy” got good response so far

Sahara One is an Indian Hindi general entertainment channel based in Mumbai. It is operated by Sahara India Pariwar, a company formed by Subrata Roy Sahara who is a managing worker and chairman of the Sahara India Pariwar. Sahara One was launched as Sahara TV in 2000. But in April 2003, Sahara TV was renamed as Sahara Manoranjan. The channel once again changed its name to Sahara One in 2004 to compete with other channels and attract more audience.

It is one of India’s largest entertainment firms; Sahara One Media and Entertainment Limited operates in the Motion Pictures and Television arena. With vision and guidance of Mr. Subrata Roy Sahara One Motion Pictures today is one of India’s largest movie production houses in the business of producing, marketing and distribution of motion pictures in Hindi and other regional Indian languages. The television business operates three television channels – Sahara One Television which is a general entertainment channel, FILMY which is a Hindi movie channel and Firangi which is a world television channel in Hindi. Sahara One Television channel is associated with the top production houses and offers its viewers a large number of popular fiction and non-fiction shows. The Hindi movie channel – FILMY was launched in February 2006 and has an interesting and funny presentation format. The channel has gained immense popularity amongst viewers and advertisers alike.

Sahara One Media and Entertainment is expanding its offerings to Indian television viewers with a new General Entertainment Channel showing the best in world television programming, exactly the way Subrata Roy Sahara had a vision for it. The channel will explore the entire gamut of original novelas, sitcoms, adventure shows and world cinema dubbed in Hindi. The new channel will primarily beam the world’s most popular telenovelas targeted mainly at women audiences. The popularity and reach of this kind of programming has extended well beyond the boundaries of its origins to the Americas, Europe and Asia cutting across linguistic lines. The universal appeal of this genre lies in the range of emotions – love, passion, revenge, ambition, intrigue- that are interwoven in the tantalizing themes of these stories. Sahara Group has been exploring the world of programming opportunities. Indian audiences are today ready to accept new genres of programming including broadcast of finished products from around the globe. They believe that novelas with their borderless quality and worldwide appeal would find ready acceptance among Indian viewers.

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