Sahara India Parivaar has sopped up film producer, Boney Kappor to rejuvenate its media and entertainment business, Sahara One Media and Entertainment Ltd (Somel) that includes the television broadcasting and film production.
With effect to this development, Boney will take up as the head of Sahara One Media and Entertainment Ltd (Somel). Sahara has become the first broadcasting firm to involve a film producer to disseminate the broadcasting affair. The objective of bringing up him is to enhance the business of shara in media and film arenas.
Sahara One and its sister movie channels FILMY and Firangi are not doing really well and hence Boney has been appointed as the new director of the network to stimulate Sahara’s TV and film business.
Boney kapoor and subrata roy share a pleasant relationship...