Subrata Roy Sahara backs Pune IPL Team

Sahara India Pariwar is a major business company in India with operations in numerous sectors. It is the prime promoter and patron of sports in India. It added one more feather to its cap by winning the Pune franchise of Indian Premiere League (IPL). The Group under its company Sahara Adventure Sports Limited had bid for Ahmedabad, Pune and Nagpur. Sahara bid the highest amount of Rs 1702 crore. Being the highest bidder the group chose Pune as their franchise.

Saharasri’ Subrata Roy Sahara, the founder of Sahara India Pariwar has always believed that Sports is the most healthy and vigorous feature of the society and should be promoted as well as encouraged at all levels. It has been his vision and dream to promote sports and sportsmanship among the countrymen. IPL has emerged as a healthy blend of commercial and cricket passion which will go a long way in promoting this spirit and also become a place for nourishing young talent.

Sahara India Pariwar has sponsored number of sports from time to time like Indian Cricket, Hockey, Boxing, Wrestling and Archery and very recently Indian Shooting. Sahara group has also organized the well acclaimed ‘SAHARA INDIAN SPORTS AWARDS’ to bring together all the sports on a common platform whether they are popular or not. The comprehensive awards identify and honour the achievements of Indian sportspersons who have won success for the country in their respective sporting disciplines.

Sahara group always tried to uplift sports at domestic and grass root level and for this reason, it supported the legendary Calcutta Football League, Sheesh Mahal Cricket Tournament and many other sports at the national, state and district levels. Lately the group has extended its sponsorship to the Uttar Pradesh senior cricket team which represents the state in Ranji and all other domestic tournaments.